LG 77″ OLED77B3 OLED Smart 4K Tv
Description:
*Source: Omdia. Unit shipments, 2013-2022. The results are not an endorsement of LG Electronics. Any reliance on these results is at the third party’s own risk. Visit https://www.omdia.com/ for more details.
Excellence on Screen
α7 AI Processor 4K Gen6
Evolution at Its Core
Enter the world of α-realism¹. A portal to new universes and the sensation of feeling like you’re really there. Be the main character surrounded by the exceptional picture and sound refinements of α7 AI Processor 4K Gen6.
*Screen images simulated.
AI Sound Pro
Step Into a Realm of Cinematic Sound
AI Sound Pro virtually mixes the sound to create the effect of 5.1.2 surround speakers, remastered for clarity and balance control.
An image of an LG OLED TV in a room showing a music concert. Bubbles depicting virtual surround sound fill the space.
*Screen images simulated.
**Soundbar can be purchased separately.
Slimline Design
Blends In. Stands Out.
Inspire your interiors with the ultra-slim OLED that adds minimalist charm to your space.
An image of LG OLED B3 with a Floor Stand in front of a window overlooking the city. LG OLED B3 on the wall of a modern room. The bottom corner of LG OLED B3’s base.
*Gallery Stand is supported by 65B3 and 55B3.
**Gallery Stand sold separately.
SELF-LIT OLED
No Backlight Necessary
Pixels reach their brightest, most brilliant potential when they stand alone and shine without the dull glow of a backlight.
*Screen images simulated.
**LG OLED Panel is certified by Intertek for 100% Colour Fidelity measured to CIE DE2000 with 125 colour patterns.
***Display Colour Gamut Volume (CGV) is equivalent to or exceeds the CGV of the DCI-P3 colour space as verified independently by Intertek.
Tailored to Your Liking
*Screen images simulated.
*Screen images simulated.
**Supported menus and apps may vary by country.
***Menus displayed may be different upon release.
****Keyword recommendations vary according to the app and time of day.
Sights and Sounds
Come To Life
DOLBY VISION
FILMMAKER MODE™
ENTERTAINMENT
Spellbinding Cinema
*Content and app availability may vary by country or region.
**Separate subscriptions are required for OTT services.
Embark on Epic Gaming Adventures
An image of three men playing a racing game on an LG OLED TV in a modern city apartment.
*Response time tested and certified by Intertek.
**VRR is a certified specification of HDMI 2.1.
Game Settings at a Glance
Three game screens are shown against a black gradient background. One shows a car racing game with the Game Dashboard hovering over the action. Another shows a Sci-Fi game with the Game Optimizer menu. And the last screen shows Game Optimizer’s Game Tab over a music game.
A World of Games to Play
Cyberpunk 2077 game poster.
*GeForce NOW subscription may be required.
The Sports Sensation
The Only Match for Games That Take Your Breath Away
Sports step into the spotlight. A personalized Sports Alert keeps you in the know about your favorite team, with direct access to match schedules from your home screen. With a decade of innovation, only LG OLED brings you stadium-like realism with a vast display and the crisp definition of the α7 AI Processor 4K Gen6 — ideal for watching two games at once with Multi View.
