LG 77″ 77OLEDB4 C4 series| 4K Cinema HDR | Magic Remote | WebOS24
Description:
A video shows the 10 Years World’s No.1 OLED TV emblem appear gradually against a black backdrop with purple and blue fireworks.
*Screen images simulated.
LG has remained the world’s number 1 OLED TV brand for 11 years: Emblem illuminated in spotlight against a black sky backdrop with golden stardust sparkles.
*Omdia. 11 years of NO 1 regarding most sold units 2013-2023. This result is not an endorsement of LGE or its products. Visit https://www.omdia.com/ for more details.
What makes LG OLED AI stand apart?
The alpha 8 AI Processor on top of a motherboard, emitting orange bolts of light. An image of the OLED TV with the OLED Care menu is selected in the support menu that is up on the screen. A side view of the slimline design as it is placed flat against the wall in a modern living space.
Definitive intelligence at its core
The alpha 8 AI Processor chip redefines OLED with refinements that add transformative yet lifelike detail.
A video shows the 10 Years World’s No.1 OLED TV emblem appear gradually against a black backdrop with purple and blue fireworks.
*Comparison is based on a conventional TV with alpha 5 AI Processor.
**Screen images simulated.
Intelligence that refines the OLED experience
An LG OLED in a modern living space showing a musical performance on screen. Blue circular waves depicting personalization surround the TV and space. An image of a woman with piercing blue eyes and a burnt orange top in a dark space. Red lines depicting AI refinements cover part of her face, which is bright and detailed, while the rest of the image looks dull. An image of an LG OLED TV as sound bubbles and waves emit from the screen and fill the space.
Syncs with how you watch
A video shows the 10 Years World’s No.1 OLED TV emblem appear gradually against a black backdrop with purple and blue fireworks.
A picture tailored to your taste
Select your favourite images, and AI Picture Wizard creates a picture tailored exactly to your unique taste from 85 million possibilities, then saves it to your profile.
Intelligence that’s bright in any light
Come day or night, Brightness Control detects the light in your space and balances the picture accordingly for crisp and clear visuals.
Insane realism with authentic charm
*Screen images simulated.
Hear every detail of the soundscape
*Screen images simulated.
**Must be activated through the sound mode menu.
***Sound may vary according to the listening environment.
Endless contrast creates infinite impact
Scenes burst boldly into life where the darkest shadows and brightest lights intertwine.
A video shows an LG OLED TV in a modern city apartment. A grid overlay appears over the image like a scan of the space, and then blue soundwaves project from the screen, perfectly filling the room with sound.
The Milky Way fills the night sky above a canyon scene. Above the image, “gray is not black” is written in white block capitals against a black backdrop. The screen is split into two sides and marked “Others” and “LG OLED.” The other side is noticeably dimmer and lower in contrast, whereas the LG OLED side is bright with high contrast. The LG OLED side also features Discomfort Glare Free and Perfect Black technology certifications.
*Screen Images simulated.
**’Others’ refers to it as a non-glossy OLED.
***LG OLED TV panels are certified Discomfort Glare Free by UL based on the Unified Glare Rating (UGR) evaluation method.
****Verification issued when UGR is less than 22 when watching TV between 70 lux and 300 lux.
*****LG OLED display only applied to C4, B4, and CS4 was verified by UL for perfect black measured to IDMS 11.5 Ring-light Reflection standards.
Scenes shine with lifelike colours
100% colour volume boosts rich hues, while 100% colour fidelity preserves shades without distortion.
A bustling city scene in the early evening with bold colours and contrast.
*LG OLED Panel is certified by Intertek for 100% Colour Fidelity measured to CIE DE2000 with 125 colour patterns.
**Display Colour Gamut Volume (CGV) is equivalent or exceeds the CGV of the DCI-P3 colour space as verified independently by Intertek.
The menu displays on the screen of an LG OLED TV, with the choice to select “OLED Care.”
With its ultra slim design, LG OLED B4 seamlessly blends into the wall of a neutral living space, displaying a photo of a sunset over the ocean.
In one image, the LG OLED B4’s stand is positioned atop a marble surface, accentuating its ultra-slim design, with a display of a blue wave. In another image, the LG OLED B4 is seen placed on a stand within a living space.
*Bezel size differs by series and size.
Sized to fit every life
Discover a size for every space and taste with a lineup ranging from 48″ to 77″.
Comparing LG OLED B4’s varying sizes, showing 48″, 55″, 65″, and 77″.
webOS 24
Make your TV experience yours
Experience TV that’s made for you with My Profile, AI Picture Wizard, AI Concierge, and Quick Cards.
*Supported menus and apps may vary by country and be different upon release.
**Keyword recommendations vary according to the app and time of day and are only provided in countries that support NLP in their native language.
***Applied to OLED/QNED/Nanocell/UHD model manufactured in the year of 2023 and after.
****A total of 4 upgrades will be provided in the 5 year period, and the schedule may vary depending on the region or country. The security update is supported until: 31/12/2028.
*****Screen images simulated.
Tune into cinematic
marvels and arcade fun
Dolby Vision & FILMMAKER Mode
Authentic movie scenes burst into life
Transform movie night. Dolby Vision’s ultra-vivid picture comes together with the support of FILMMAKER MODE™ to preserve the director’s intention, optimising the picture quality while ensuring no distortion or over-processing.
A director in front of a control panel editing the movie “Killers of the Flower Moon” on an LG OLED TV. A quote by Martin Scorsese: “For home viewing, every film should be seen in filmmaker mode,” overlays the image with the “Killers of the Flower Moon” logo, Apple TV+ logo, and a “coming soon” logo. Dolby Vision logo FILMMAKER MODE™ logo
Dolby Atmos
Enticing soundscapes surround you
Hear action surround you with Dolby Atmos’s unparalleled clarity, intricate detail, and spatial depth.
A cozy, dimly lit living space. A scene is being shown on TV where a couple is using an umbrella, and bright circle graphics surround the room. Dolby atoms logo in the bottom left corner.
*Screen images simulated.
Director-approved for advanced processing
Palme d’Or winner Sean Baker on his influences and inspirations.
In conversation with Netflix’s Beef director Lee Sung Jin.
Where Ryusuke Hamaguchi crafts his award-winning movies.
Where fast action never stutters
Gear up for victory with AMD FreeSync Premium, G-SYNC compatibility, 120Hz Mode, and VRR.
A video shows an LG OLED TV in a modern city apartment. A grid overlay appears over the image like a scan of the space, and then blue soundwaves project from the screen, perfectly filling the room with sound.
*Certified for “Excellent Gaming Performance” and response times by Intertek.
**VRR ranges from 40Hz to 120Hz, and is a certified specification of HDMI 2.1.
Controls right where you need them
Don’t pause to use Game Optimizer and Game Dashboard.
Two gaming scenes. One shows an FPS game with the Game Dashboard appearing over the screen during gameplay. The other screen shows a dark, wintery scene with the Game Optimizer menu appearing over the game.
*Game Dashboard is activated only when both “Game Optimizer” and “Game Dashboard” is on.
**Screen images simulated.
Access to all your favourite games
Thousands of gaming universes right at your fingertips. Explore an epic library of cloud gaming titles and stream them immediately without ever wasting play time on downloads or updates.
The Boosteroid home screen showing “Trine 4: The Nightmare Price” and another image of GeForce NOW home screen showing five different game thumbnails.
*Supported partnerships may differ by country.
**GeForce NOW subscription may be required.
***Boosteroid subscription may be required.
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